In the cavernous convention halls of Gamescom 2025, conference attendees gawk at towering installations of fabricated castle sets and pirate ships. The massive movie set-esque booths inspire awe, but off center and to the side of these constructions rests another installation--one that has managed to draw an equally impressive crowd without a flashy monument. Wrapped around this booth are chattering fans--many who appear to be women and femmes in their 20s and 30s--all queued in a line long enough to wrap around a city block. They'll remain this way for the better part of an hour, a singular goal making this endeavor worth the wait: taking a photo with a cutout of their favorite man from Love and Deepspace.
Developed by Papergames, a China-based studio known for its work on the Nikki franchise, Love and Deepspace is a narrative-focused mobile game in which players romance and bond with a cast of five men. Since its release in January of 2024--and in the past year especially--Love and Deepspace has inspired a fervor comparable to those around the most beloved boy bands. It won Best Mobile Game Award at Gamescom 2025 and surpassed $750 million in gross player spending within two years of release.
Yet Love and Deepspace is more than any individual statistic or accolade. It is an absolute phenomenon--one that has also inspired a fandom characterized not just by its sheer size, but by the dedication of its fans. If you have been curious about the game,or rather what makes it so special, here is everything you need to know about the viral sensation, Love and Deepspace.
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